HouseNovel connects homeowners, buyers, and locals with the rich histories of U.S. properties through 25,000+ community stories and expert research. InaraStudio redesigned their landing page and Service page to clearly showcase free archive exploration alongside premium custom reports, turning curiosity into conversions. The platform struggled with an unclear layout that buried timelines, testimonials, and navigation, failing to guide users from interest to action. Starting with user behavior analysis and emotional insights around home heritage, InaraStudio crafted a streamlined redesign: a search-centric hero, "How It Works" flows, featured stories, and trust-building sections that balance free discovery with paid services. The result—a scalable, story-led page that builds emotional connection and drives engagement across audiences.