Ritual helps teams move from ideas to action with an AI workspace for exploration, alignment, and decision-making—used by leaders at Dow Jones, MGM Resorts, Hilton, and National Marine Sanctuary. InaraStudio crafted the full brand identity, mobile app interface, custom animations, and illustrations to bring Ritual's collaborative magic to life. The challenge was designing a visual language that feels approachable yet professional for busy execs turning OKRs into plans via problem statements, question-driven explorations, and AI-generated documents. InaraStudio developed a modern brand system with fluid animations (e.g., table setups, exploration flows), whimsical illustrations for "less meetings, more insights," and a clean mobile app UI emphasizing quick onboarding and stakeholder sharing. Testimonials from CDOs and VPs highlight how the intuitive, AI-embracing design makes purposeful discovery engaging and scalable. The outcome—a cohesive identity that positions Ritual as the effortless path to better execution and AI adoption.